The Do’s and Don’ts of Network Marketing

Learning to utilise network marketing to promote your business both for advertising and recruitment of more affiliates is a brilliant concept. However, there are a number of do’s and don’ts with which to comply.Do:
Ensure you are aware of and comply with all the regulations and legislation that now applies to online marketing.
Thoroughly research the network(s) you want to become part of. Understand who the participants are, and what marketing messages they are open to.
Develop metrics to enable you to track and analyse the return you are getting from your marketing spend.


Make assumptions about the people and businesses on the network targeted. Marketing messages that are effective need to be highly focused.
Spam your fellow network users with messages. With online network marketing quality is much more favourable than quantity.
Ever sell or otherwise pass on any personal details about the people or businesses on your target network without their permission.
Checklist for Network Marketing InvolvementPlanning is vitally important to ensure you join the right network(s) that will deliver the business benefits you are looking for.When joining a network, ensure that you:

Choose the right network for your business goals. Ask yourself why you are joining an online network. What do you want to get out of this activity?

Develop your user profile. Networking is all about relationships. The more people and businesses know about you, the closer that relationship. However, be careful when exposing information about yourself and your business. Always check your data is being held securely.
Try to avoid hard sales pitches on your networks as these are usually rejected.. Your core motivation for joining an online network may be to sell your business’ goods or products or recruit people for affiliation.

Obey the network rules. Every network has its own rules. Ensure you are aware of the etiquette that is in place.

Commit enough resources. When joining one or more online networks that support your sector, think about how much time and resources that are available. These network connections need to be maintained which could be very time consuming.

Maintain contacts. It can be difficult to maintain a large number of contacts. Identify the key contacts with whom you want to maintain a relationship. This will enable a better budget of time and resources.

Enhance your business brand. Joining a network can have a great positive impact on a business brand. The close working relationships built via networks is now an essential component of modern branding practice.

Create new, original and engaging content. No one wants to read boring posts on the networks of which you are a member. Write relevant and engaging content each time you contribute to a network.

Place advertising on carefully chosen networks. The online networks that have developed over the last few years are clearly a great location for business advertising. Banner ads are now appearing on network websites. Careful consideration must be given to what kind of advertising is placed on these networks and what messages they contain. Research the profile of network members to help design an engaging advertising message which will receive a positive response.

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